Advanced Television

TikTok adding educational content

June 18, 2020

Social media app TikTok has revealed plans to commission hundreds of experts and institutions to produce educational content for its video-sharing platform.

Universities and charities are among those who will be paid to create content.

TikTok has been downloaded more than two billion times on iOS and Android since it was launched globally in 2017. It allows users to make videos up to 15 seconds long, with music in the background.

At launch, videos will include British actor Sean Sagar sharing tips on preparing for auditions, and TV presenter and mathematician and Countdown star Rachel Riley (pictured) helping to develop maths skills.  Speaking to the BBC, Rich Waterworth, TikTok’s GM for Europe, said the platform had noticed users’ interest in educational videos, with more than seven billion views of the hashtag #LearnOnTikTok.

“Going forward, LearnOnTikTok is about us investing in partners and content creators with a breadth of professional content […] We think this is about applying the power of TikTok to learning: the effects, the audio, the transitions, the tools that make it so engaging and fun, to make people enjoy learning,” said Waterworth.

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