Peter Faricy, who left Amazon to head up Discovery’s direct-to-consumer business, has resigned from the company.
Discovery has launched a small D2C businesses in the US, but has struggled to come up with a streaming strategy as others flocked to OTT services.
Discovery CEO David Zaslav said Faricy won’t be replaced and that Avi Saxena, Karen Leever and Lisa Holme who had been in charge of parts of Discovery’s US D2C business would be reporting to him.
Saxena will be responsible for Food Network Kitchen and the product strategy for the upcoming Magnolia DTC business. Leever will continue to head Discovery’s TV Everywhere and Go app business. She will lead the effort to create an aggregated app strategy in the US.