Discovery US Hispanic launching Hogar de HGTV
June 24, 2020
Discovery US Hispanic, a division of Discovery, has unveiled Hogar de HGTV, an all-new network offering food and home content to Spanish-language audiences.
Set to debut on June 30th, the network will first be available to Cox Communications’ Contour TV customers, followed by Charter Communications’ Spectrum subscribers by August 1st. Hogar de HGTV will join Discovery US Hispanic’s established portfolio, which includes Discovery en Español and Discovery Familia.
“Discovery is already well-regarded as the leader in real-life entertainment, reflected in the success of Discovery en Español and Discovery Familia – which together own nearly a quarter of the total share for all Hispanic cable primetime viewing,” said Fernando Medin, President and General Manager, Discovery Latin America and US Hispanic. “Discovery US Hispanic is dedicated to making a genuine connection to our audience with programming that resonates with their lives, interests and aspirations—and that also best serves the vital, growing US Hispanic marketplace. Combining this commitment, the success of our existing networks and the undeniable global appeal and popularity of HGTV and Food Network, makes Hogar de HGTV a natural complement to our portfolio.”