BT launches virtual Sports Day competition
June 25, 2020
With schools unable to host a Sports Day this year, BT is giving children across the UK the chance to race at a virtual sports event, including the opportunity to win brand new tech equipment for their schools.
Through BT Skills for Tomorrow, BT is helping 5 million children across the UK make the most of life in the digital world. As part of this, BT has created Digital Dash: a new game designed for 7-10-year-olds.
Digital Dash invites children to use digital skills to create an avatar and train it to become the best 100m sprinter in the country. A digital leaderboard will showcase the nation’s progress in the run-up to an exciting live event on July 23rd, which will bring together six finalists from across the UK and will be hosted by Olympic gold medallist Dame Kelly Holmes and broadcaster, writer and director Reggie Yates.
Marc Allera, CEO of BT’s Consumer division said: “With kids across the UK missing out on a proper Sports Day this year, keeping young minds curious and active has never been more important. We know that families are turning to technology more than ever during lockdown, and so Digital Dash has been created to help keep children entertained and educated, inspired to get active themselves, and give parents peace of mind that their children are interacting with technology safely and productively. We’re on a mission to ensure that people of all ages have access to digital skills that help them flourish. We hope that Digital Dash will be a fun place for children to keep learning and entertained during lockdown, alongside helping to get them fit for a digital future.”