ITV America is bringing unscripted entertainment veterans Christopher Potts and Jonty Nash into the fold, signing an overall deal with the duo’s recently established production label Nobody’s Hero.
Former Magical Elves colleagues and the creative minds behind such unscripted triumphs as Nailed It and Sugar Rush for Netflix, as well as the UK’s Made in Chelsea, Potts and Nash joined forces in January 2020 to launch Nobody’s Hero. In short order, they’ve set original unscripted projects with multiple streamers, including Netflix and Quibi, among others – as well as with HISTORY and NatGeo Wild.
Under their overall deal with ITV America, Potts and Nash will expand upon their brand of offbeat, reality fare – creating, developing and producing projects alongside the ITV team, with access to the company’s scale and infrastructure.
The deal was brokered by ITV America Executive Vice President of Business Development and Strategy Danielle Bibbo and by WME, which reps Nobody’s Hero.
“Chris and Jonty’s out of the box approach to IP and format creation in the US, with a particular focus on streaming, is just one of many places we’re headed with ITV America,” said ITV America CEO David George. “We welcome their refreshingly singular style and look forward to helping build Nobody’s Hero into a powerhouse label within our portfolio.”
“It’s been famously said that, in Hollywood, ‘nobody knows anything.’ That includes us, but we’ve managed to make a few good guesses so far – and this deal with ITV America allows us to continue to do that, alongside a top-class, immensely supportive production and operations team,” added Potts and Nash.