Parks Associates reports that the churn rate for OTT services increased from 35 per cent in Q1 2019 to 41 per cent in Q1 2020. During the Covid-19 crisis, more than two in five US broadband households have trialed an OTT service, and 8 per cent of households have trialed four or more services.
“We are seeing a record number
This content is restricted to site members. If you are an existing user, please login. New users may register below.