Advanced Television

Peloton launches on Roku

July 2, 2020

Roku has announced the availability of the Peloton App on the Roku platform. Roku users in the US can add the Peloton channel via the Roku Channel Store and enjoy studio-style workouts in their living rooms – even without a Peloton Bike or Tread.

“As people continue to stay home, the television is increasingly becoming their window to the world, providing virtual access to the gym, travel, food, learning, and more,” said Regina Breslin, Director of Content Acquisition, Roku. “Consumer appetite for compelling content has never been stronger and we’re focused on delivering programming Roku users want and love. We’re excited to bring Peloton’s incredible fitness programming available to millions of streamers.”

“We are excited to roll out our best-in-class streaming fitness service onto the Roku platform,” said Karina Kogan, SVP & General Manager, Peloton Digital. “We’ve seen growing engagement with our TV apps, especially as more and more consumers look for at-home fitness solutions to keep them physically and mentally fit.”

A 30-day free trial is available to new Peloton users at launch. Following the 30-day trial, the app-only Peloton Digital Membership is $12.99/month. Existing Peloton customers, including owners of the Peloton Bike and Tread, as well as Peloton App subscribers, can sign in on their Roku device using their account credentials.

Categories: Content, OTT

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