Advanced Television

True Digital Group introduces Media Activation Platform (MAP) for Advanced Digital Video and SMS packages in Thailand with IPONWEB’s TV Marketplace

July 2, 2020

Creates new revenue streams; simplifies planning and buying for advertisers of all sizes 

True Digital Group Co., Ltd. (True Digital Group)​, the digital arm of Thailand’s fully-integrated telecommunications and digital service providers, True Corporation Public Company Limited, has selected​ ​IPONWEB​ as its technology partner to enable the aggregation, packaging, and purchase of its digital video, SMS, and over-the-top (OTT) inventory via a single platform. The move will make it easier for advertisers of all sizes, including small businesses new to digital advertising, to plan and book geo and audience-targeted cross-channel campaigns while creating new revenue streams for True Digital Group.

With the country’s leading digital platform for lifestyle and entertainment, TrueID, and its Android TV platform, TrueID TV, True Digital Group offers best-in-class advertising solutions with advanced audience targeting capabilities. Digital Inventory is available across more than a hundred linear OTT, video, and SMS channels. By collaborating with IPONWEB, the Media Activation Platform (MAP) will lighten the manual and labour-intensive distributed buying process, making all of its inventory visible to advertisers in a single interface for media planning, packaging, and purchasing.

The Media Activation Platform (MAP) will allow the True Digital Advertising team to plan and create digital campaigns for customers. It will be available for direct advertisers, including small-to-medium-sized businesses and agencies, removing the traditional complexity and cost associated with buying TV ad space, and opening up new advertising budgets to True Digital Group.

Similar to pure digital campaigns, buyers will be able to select from bespoke advertising packages by utilising advanced data, geo, and audience targeting data. Buyers can also rest assured that the data used has been aligned with related law.

Marco Guida, Chief Revenue Officer at True Digital Group, says: “As video continues to evolve in the digital world, we needed a technology that would future proof us for all inventory types, including advanced video for a fully automated trading environment. IPONWEB was selected to help deliver against our business needs. Aggregating inventory and the advanced aligned data into a single source that is quick and easy to access enable us to create an attractive offering for buyers; we can upsell new digital video inventory in a non-programmatic way to existing clients, while also reaching out to new customer segments, all of which enables us to strengthen our clients’ satisfaction and increase our sales revenue.”

Moritz Wuttke, ​Senior Vice President, Commercial at IPONWEB’s TV Solutions Group​, says: “TV and Video Advertising is in an exciting transition phase. Advertisers expect to reach audiences across media channels and expect to leverage data, audience segmentation and targeting when doing so. Unifying the fragmented data, inventory, and systems used to reach audiences requires a strong technical pedigree while recognizing the way people work today. IPONWEB’s AGORA platform enables True Digital to harness its wealth of premium Video inventory and data insights to expand services and drive new revenue”

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