Research: Lockdown, eSports boost PC hardware market
July 7, 2020
Jon Peddie Research (JPR), the research and consulting firm for graphics and multimedia, reported in its newest gaming market study regarding the PC Gaming Hardware Market, which consists of personal computers, upgrades, and peripherals used for gaming.
The market is booming globally due to shelter in place orders as gamers upgrade and buy new PC’s and accessories. Perhaps more importantly, the current situation has actually created millions of new PC gamers looking for immersive, exciting, and economically efficient forms of home entertainment.
Ted Pollak, Senior Analyst Gaming Industry, said “The PC Gaming Hardware market is in a rare scenario where every segment is going up. We see a lot of people buying and upgrading personal and company subsidised computers with better parts, with the intention of playing video games. In the Entry-Level, much of this revenue comes from new gamers.
The 2020 Entry-Level category is forecast to grow 21.7 per cent which is unprecedented and totally unexpected. The Mid-Range has bounced back from a slide; now in positive territory. At the High-End, 1440p+ display sales (spurred by more affordable offerings) created a chain reaction of upgrades as gamers configure rigs for 60+ frames per second.
Due to TV broadcasting of sim racing events we are observing an uptick in racing simulation builds. These include a high performance computer often with premium audio, racing wheel/shifter/pedals, sometimes a racing seat, and other elements. Many of the sim racers are new to the market but have money and spend $2,000 – $5,000 on systems, audio and accessories.”
Jon Peddie, President of JPR says “Covid-19 has created a big spike in sales for PC gaming products in the near term. The total market is approaching $40 billion in 2020. However we temper our forecasts for possible economic issues in 2021 and beyond. Forecasts are heavily dependent on consumer confidence. Nevertheless we still predict growth over five years even in the face of a console cycle […] Studio quality cameras and microphones, capture cards, and personal lighting have become common items for high end gamers and are making their way down into the mass market.”