India: SonyLIV and NetRange partner
July 9, 2020
NetRange, a global provider of white-labelled, turnkey Smart TV and OTT ecosystems and SonyLIV, the premium VoD service in India, have announced a collaboration. Through this alliance, the Indian users of the NetRange Smart TV App Store will now be able to gain the SonyLIV app on their Smart TVs.
This collaboration will enable NetRange customers in India to directly subscribe to SonyLIV and enjoy an exhaustive content catalogue spanning movies, music, sports, animation, web-originals, short films and much more on a wide range of Smart TVs, including Changhong, Hisense, KTC, Skyworth, VIERA, and many others. Backed with an intent to enhance the TV viewing experience and offer access to quality content, the NetRange App Store enables SonyLIV to expand its consumer base in India.
Tim Schröder, CEO at NetRange said: “SonyLIV is the fastest growing OTT platform in India and we’re delighted to be making it available through the NetRange Smart TV App Store. This will let our viewers easily access the best and most relevant content at the highest possible quality. With NetRange’s presence on so many Smart TVs in the region, this partnership will help SonyLIV widen its outreach to millions more viewers by broadening the delivery of its amazing content portfolio. As an ACCESS company, NetRange also benefits from the fact that many leading Smart TVs are pre-installed with an ACCESS browser, which expands NetRange’s reach further.”