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FOX Sports teams up with Google Cloud

July 15, 2020

FOX Sports is working with Google Cloud to automate logging, discovering and storing video assets in media. The system, already in development, will utilise Google Cloud’s video search and advanced machine-learning capabilities to help the network unlock the value of its vast sports content archive in a more effective way.

“We’re excited to team with Google on this project that will allow FOX Sports to take the next step toward the most state-of-the-art workflow for accessing all of our media,” said Brad Zager, Executive Producer, EVP/Head of Production & Operations at FOX Sports, who oversees all live event production, pre- and post-game shows, operations and creative services. “It’s been amazing to see all the different tools that Google Cloud will provide our network to transform the way we work, while also helping to make the way we create content so much easier for our production teams.”

The co-developed solution is expected to speed up the network’s existing production capabilities. Utilising Google Cloud’s open architecture and advanced technologies, FOX Sports will be able to organise, discover and build on the petabytes of data and millions of videos it has collected over the years, in addition to new content that is being produced daily.

The teams at Google Cloud and FOX Sports are applying Google’s machine-learning models to automatically identify and label clips across hundreds of categories, from player jerseys and key plays and interviews, to on-field celebrations. The solution will also incorporate a user-friendly interface that makes it faster for production staff to find the clips they need, when they need them.

“Machine learning is opening up a whole new era of value creation and data-driven innovation in media and entertainment,” said Thomas Kurian, CEO of Google Cloud. “Once a company has a more complete understanding of its audience, users and content, it’s amazing what businesses can accomplish with that data.

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