latakoo experiences 293% increase in cloud video usage
July 15, 2020
latakoo, a developer of software solutions for the broadcast and production industries, has witnessed a phenomenal increase in usage from the onset of the COVID-19 pandemic by its broadcast customers. Customers that include Nexstar Media Group and many other large broadcasters, television stations and production companies use latakoo’s patented technology combined with smart automation to streamline their workflows.
In June 2020, users of the latakoo cloud-based platform, the fastest, easiest, and most secure video workflow on the market, streamed 293% more minutes of footage compared to June 2019. This figure is coupled with a 172% increase in the minutes of footage uploaded and a 189% increase in the number of files streamed. Overall, the company is currently seeing a 127% increase in files uploaded.
Before the pandemic, broadcasters used latakoo primarily to transfer content from one place to another, mostly from the field back to a television station or vice versa. Now almost all broadcasters are doing their jobs remotely. This includes the people who traditionally worked inside a station or production facility, like producers, managers, and news anchors. All these people are now discovering and using latakoo’s full suite of collaboration services. They are watching the video in the latakoo platform as they make decisions on what files need to be cut and what stories will run in their newscasts. This increased usage contributes to the tremendous surge seen in video streaming using latakoo.
Commenting on the increase, Jade Kurian, co-founder and president of latakoo, said “latakoo is simple to use from a UI perspective. The user doesn’t know, see or feel all the complexities built into the engine, they just have to drag, drop and click start. With that, we connect that user with collaborators, files, stories and assignments. That elegance in design and technology really lends itself to dynamic usage in a time like this and we are gratefully the beneficiaries of this new type of remote collaboration. From the moment the COVID-19 lockdowns started around the world, we started seeing a spike in usage and it hasn’t stopped.”