Advanced Television

Sky Sports makes Liverpool trophy presentation FTA

July 16, 2020

Sky Sports has announced that Liverpool’s Premier League game against Chelsea and the presentation of the Premier League trophy will be shown free to air on Pick. The broadcaster made the decision to offer the fixture as one of their 25 free to air games as part of Project Restart after discussions with the Premier League and the club.

With matches still taking place behind closed doors, Liverpool supporters will be able to have their own Premier League title party at home and the ability to watch with family and friends thanks to Sky Sports Fanzone, the interactive option allows fans the opportunity to chat about the match and influence the crowd noise heard on screen. Users of the app can post predictions, join in-match polls and use the Sky Sports stats to fuel the virtual conversation.

Sky Sports decided to offer 25 of their remaining 64 matches free to air as part of Project Restart back in June. Since then, Sky Sports coverage has achieved record viewing audiences, including a highest ever Premier League match average of 5 million, with coverage peaking at 5.5 million for Everton v Liverpool in the Merseyside derby on 21st June 21st.

Rob Webster, Sky Sports Managing Director said: “We are delighted to make this occasion free to air in the UK. Liverpool v Chelsea is always one of the Premier League’s most eagerly anticipated fixtures, and now more viewers than ever before will have the opportunity to enjoy and be inspired by what will unfold in front of them on Wednesday 22nd July.  On this occasion, because of the unprecedented times we decided to make this blockbuster Premier League fixture free to air, and for Liverpool fans to have the chance to see the lifting of the Premier League trophy.

Culture Secretary Oliver Dowden said: “We were pleased to secure a third of Premier League matches on free to view TV so fans could all enjoy this season like no other. Sky Sports deciding to broadcast this match is brilliant for Liverpool fans who will now get to see their players lift the trophy. I’d like to thank Sky Sports for opening up this unforgettable occasion to fans.”

Sky Sports Main Event and Pick will show the match with Sky Sports Crowds. The stadium sound option can be found on Sky Sports Premier League. Kick off from Anfield will be at 20:15 with the build-up commencing from 20:00.

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