Eros Now, the OTT South Asian entertainment platform owned by Eros International, a global Indian entertainment company, has announced its collaboration with Sony India to provide unlimited online entertainment to consumers in India.
The alliance between the brands enables a large base of existing (BRAVIA E series and newer TV models) as well as prospective Sony BRAVIA customers to access Eros Now’s pre-installed app seamlessly on their smart TVs.
Ali Hussein, CEO, Eros Now, commented: “The recent surge of online video streaming on smart TVs offers a massive opportunity for leading OTT players and Smart TV manufacturers to join hands and picture a new growth story. There is a vast audience base across demographics who have now started enjoying online video content, and smart TV is boosting this habit. Thus, the partnership with Sony TV helps in further increasing the co-viewing experience in India with family-friendly video content offered on Eros Now platform becoming a growing trend and resonating across all age groups.”
Ranvijay Singh, Head, BRAVIA Business, Sony India, added: “Our consumer-centric approach led us to partner with one of India’s leading OTT player, Eros Now. Eros Now’s massive movie library, originals and music will certainly add to the entertainment services on Sony BRAVIA smart TVs and offer wholesome entertainment to our audience seamlessly.”