Advanced Television

Germany: Vestel integrates HD+ into UHD TVs

July 24, 2020

Multi-brand TV manufacturer, Vestel, is set to offer direct access to HD+ on a wide selection of UHD TVs for the German market. From September, selected UHD TVs with built-in HD+ will be available under popular brand names, such as Toshiba, Telefunken, JVC, and Hitachi.

Vestel is the third major manufacturer to deliver its UHD devices with HD+ which means that external devices, such as set-top boxes are no longer necessary for reception. The free HD+ Komfort-Funktion (convenience function) ensures that linear and non-linear programmes can be accessed easily and conveniently.

“We are delighted to cooperate with HD+ and provide one of the most important features of the Smart TV experience for our consumers. The integration of HD+ into our branded devices creates a real differentiator in the market and ensures the best possible viewing experience. The partnership with HD+ enabled this launch and revolutionised the way users meet comfort and quality,” said Barış Altınkaya, Deputy General Manager of Marketing and Product Management, Vestel.

Georges Agnes, Managing Director Operations and Product Development at HD+, added: “With the integration of HD+ into TV sets we started a small revolution last year. For viewers, HD+ is now much easier and more comfortable to use. The cooperation with Vestel underlines that HD+ integrated in TV is an attractive additional argument in marketing for manufacturers. We are now working closely with three major players in the industry, and HD+ will be on board with millions of TV sets in the future. ”

Viewers who buy the TV can try the HD+ Sender-package (currently 24 of the largest commercial broadcasters in HD quality as well as 2 UHD channels) and the new HD+ Komfort-Funktion (convenience function) free of charge for 6 months. The latter enables the instant restart of selected programmes, direct access to 7-day-catch-up TV and an innovative, interactive TV guide with customisable search patterns.

Categories: Articles, Connected TV, OTT, UHD

Tags: , ,