Netflix subscribers can soon a cast of Singapore screen icons like Phua Chu Kang and Liang Po Po, thanks to a distribution deal that will see over 50 Mediacorp titles being offered to the streaming giant’s markets in Singapore, Malaysia and Brunei.
Available from August 1st to coincide with Singapore’s birthday month, a multilingual medley of classic Mediacorp content in English, Chinese, Malay and Tamil will be displayed in a dedicated ‘Singapore, Now Streaming’ segment on the Netflix interface. In this, the deal dovetails with Mediacorp’s mission as the national media network to shine a spotlight on Singapore storytelling.
Raphael Phang, Manager, Content Acquisition at Netflix, said: “As a Singaporean growing up with a lot of these classic shows and films myself, I am incredibly excited to enrich the Netflix catalogue with these best-in-class Singaporean stories that are made in Singapore, by Singaporeans, for Singaporeans, to celebrate this National Day. By making these titles easily accessible through Netflix, we hope that it will reignite the joy they’ve brought to many Singaporeans over the decades, but more importantly introduce these great works of art by some of the best local filmmakers to the younger generations.”
Jesslyn Wong, Vice President of Content Distribution, Mediacorp, added: “We are proud to showcase our local stories to a broader base of regional Netflix subscribers this National Day. This partnership points to the value we continue to place on content collaborations in powering audience engagement, both in and beyond Singapore. We are confident that Netflix users will be captivated by our curation of Singaporean tales told by Singaporean talent, and hope this taste of our uniquely local flavours will encourage new and existing audiences to explore the extensive array of wonderful work we have to offer.”
Titls available will include Best of The Noose, The Wedding Game, The Golden Pillow, Growing Up and Vettai.