Advanced Television

CETIN selects Kaltura to power cloud TV

July 28, 2020

Kaltura, the video cloud, has been selected to deploy and power a new multi-national cloud TV service providing a single Cloud TV solution intended to be offered on wholesale principle across the CEE Region by CETIN, the infrastructure-based wholesale telecommunications services provider incorporated in Czech Republic.

Kaltura will deploy a complete cloud service including the Kaltura TV Platform, cross device user experience, security, origin packager and private CDN powered by Broadpeak. Kaltura will also act as the system integrator. In most instances these deployments will serve as a new TV service, expanding existing offerings such as broadband and telephony provided by the local telco. The solution may also include the migration of existing TV services to the new cloud-based platform.

The new service will provide an advanced multiscreen viewing experience for users on any device, including set top box, smart TVs and mobile devices. The service will serve as a super aggregator, designed to allow viewers to benefit from linear TV and live content, time-shifted services and most relevant streaming services all via a unified cross device and personalised experience. This super-aggregation strategy allows the operators to keep viewers within their branded experience, while allowing them to connect to their existing streaming subscriptions, directly within their trusted cloud TV service.

“We are honoured to have been selected by CETIN to power their TV services in European countries,” said Ron Yekutiel, Kaltura Co-founder, Chairman and CEO. “This is the third Cloud TV service that we have launched for global operators that are providing a single multi-tenant cloud-based TV service across multiple countries. We are proud to deliver with our Cloud TV platform unmatched ROI by maximising audience reach, engagement, and monetization, and by minimising integration, deployment and upgrade time, complexities, and costs.”

“Consumers today expect their favourite content to be at their fingertips, no matter where they are – we look forward to providing them with a next generation streaming service that will ensure they have an amazing viewing experience, on any device” said Juraj Šedivý, CETIN CEO. “Kaltura’s proven track record with tier-1 multi-national cloud TV deployments was a Major differentiator when it came to selecting our partner of choice for this massive initiative. It was imperative for us to find one vendor to offer a complete solution that can evolve fast with an agile roadmap, delivered from the cloud, allowing our service to stay ahead of the curve.”

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