Moonbug acquires Youtube’s Blippi and CoComelon
July 31, 2020
Moonbug has acquired the popular YouTube kids entertainment shows Blippi and CoComelon.
Blippi is a live-action programme that has struck a chord with its accessible educational content, successful toy line, and sell out live shows. CoComelon, the world’s largest YouTube channel, brings an animated show whose hallmark positivity helps kids constructively go about their daily routines–making parents’ lives easier.
These acquisitions boost Moonbug’s monthly subscribers to over 235 million across its 100+ platforms globally, with more than 7 billion average monthly views–making them the largest digital kids entertainment company in the world.
“Blippi and CoComelon represent what lies ahead in the years to come for children’s entertainment: dynamic characters with a close relationship to their audience through content, licensing, merchandise, and social media. We could not be more excited to welcome these shows to our lineup,” said René Rechtman, co-founder and CEO of Moonbug.
Moonbug said it plans to apply its model of rapidly scaling brands with proven global potential by adding characters and storylines and distributing the shows more broadly across its global distribution network.