AEW launches Heels membership platform

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AEW Heels, the new female-focused wrestling community led by AEW Chief Brand Officer Brandi Rhodes and the stars of AEW’s women’s division, have announced the launch of its new fan membership platform.

Powered by Wonderful Union’s secure digital platform, female wrestling fans can seamlessly access AEW Heels’ exclusive content and other special benefits — all in a safe environment for engaging in conversation and developing friendships worldwide. With an annual paid subscription of $49, members receive access to a variety of features including virtual meet-and-greets, video conference discussions with industry experts, exclusive AEW talent Q&A sessions, customised merchandise, special promotions, themed parties and more. The secure space enables AEW Heels members to connect, learn and thrive together through shared passions for women’s wrestling.

The first event for AEW Heels members is scheduled for Friday, August 7, which is included in the annual subscription. The virtual event will be curated on the platform and feature a Q&A session with Aubrey Edwards, a social media strategizing discussion with Brandi, and a special session on respect and empowerment in the workplace with Keisha-Ann Gray, partner at Proskauer.

“AEW Heels is a first-of-its-kind community designed to celebrate and inspire our female fans around the world,” said AEW Chief Brand Officer Brandi Rhodes.

“With our new platform, we look forward to the next step in connecting the AEW Heels community and making this the best time ever to be a female wrestling fan.” AEW Heels debuted earlier this year with two special video conference sessions designed for women. Session elements included a Q&A with former AEW Women’s World Champion Nyla Rose, a tutorial with renowned AEW makeup artist Stella Kae, and a mental health seminar with AEW Chief Legal Officer Megha Parekh, as well as a sweepstakes program and donation opportunities to support The George Floyd Memorial Fund and The Trevor Project.


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