Japan: KDDI enhances video app to boost ROI of 5G
August 7, 2020
VisualOn, a streaming software provider, has announced that KDDI has selected the VisualOn Media Player to power video playback offer on its popular au Smart Pass service. Subscribers can now experience the highest quality video, including multiple synchronised streams, on the Smart Pass app.
With its base of more than 40 million customers, KDDI has been focused on increasing its value-added ARPU and providing compelling reasons for subscribers to upgrade to 5G services. KDDI’s basic au Smart Pass provides free apps, coupons, prize-drawing, services such as cloud storage, and more since launching in 2012. au Smart Pass Premium, launched in 2017, provides perks to its au mobile service customers, and now has 9 million subscribers.
“au Smart Pass is very popular with our customers,” said Takahiro Oono, General Manager of Life Design Service Business Department, Business & Services Development Division at KDDI. “We are looking for ways to increase the value of the app for our users. With the launch of 5G services, streaming video was a suitable content to expand the service. Our users expect the best from us so we worked closely with VisualOn to provide a compelling, advanced video solution allowing users to experience new ways of watching video.”
In June 2020, KDDI added video content to the Smart Pass app, utilising the VisualOn Media Player, featuring MultiStream Sync, to provide quality of service across multiple streams, allowing users to choose exactly how they want to consume video content. MultiStream Sync enables service providers to display multiple camera angles for sporting or music events synchronised on a single screen, and provides low latency for the best user experience.
“MultiStream Sync was a great fit for KDDI’s vision of enhancing the au Smart Pass experience,” said Michael Jones, Head of Product and Business Development of VisualOn. “We are proud to extend our partnership a global leader like KDDI to provide a remarkable experience for their end-users across all devices. We were the first streaming provider to offer a synchronised, multi-stream experience and feedback from users has been phenomenal. We allow our customers to provide a streaming video experience that is better than traditional linear broadcasts.”