1Sat Telecomunicaçoes has launched BluTV, a new Direct to Home broadcast platform dedicated to the Brazilian market, leveraging the coverage of Eutelsat Communications’ EUTELSAT 65 West A satellite.
BluTV’s basic offer will include over 100 channels of films, series, sports, lifestyle, culture and news, broadcast in a mix of standard and high definition.
Commenting on the launch, Stephane Frappat President of BluTV said: “The potential market in Brazil for pay-tv is still huge, mostly limited by the high cost of access. BluTV’s promise is to democratise access to high-quality TV entertainment and education combined with the highest standard of customer service at to the Brazilian middle-class. Since its inception, the BluTV project has been supported by Eutelsat teams in Paris and in Brazil, and we are confident the EUTELSAT 65 West A will allow us to offer our future subscribers the best available coverage in the country”.
Philippe Oliva, Chief Commercial Officer of Eutelsat, added: “We are delighted to accompany BluTV as it launches its offer in the Brazilian market. With its high-powered transponders dedicated to covering the entire territory, EUTELSAT 65 West A is the obvious conduit enabling BluTV to reach the widest possible audience to this dynamic broadcast market.”
EUTELSAT 65 West A is a tri-band satellite designed targeting the fast-growing broadcast markets across Latin America. Its high-power Ku-band payload enables DTH reception of digital and HD channels across Brazil.