A+E Networks International has signed a deal with New Zealand’s TVNZ for the launch of the first Lifetime-branded AVoD channel in the territory.
Kicking off this month with forty Lifetime movie titles, TVNZ will add four new titles each month from Lifetime’s extensive library of globally relevant, high quality TV movies during the first year of the agreement.
“TVNZ OnDemand is a hugely popular platform in New Zealand, experiencing tremendous growth in both reach and popularity. We are thrilled to partner with them in launching a dedicated Lifetime digital channel featuring original, premium, high-quality and award-winning movies, which New Zealand audiences will love,” said Glen Hansen, Senior Vice President of Content Sales, Asia-Pacific.
Cate Slater, TVNZ Director of Content added: “We’re excited to have Lifetime join TVNZ OnDemand’s digital channel offering. Lifetime is big on entertainment and big on drama. It’s engaging, crowd-pleasing content and we know our viewers are going to love every moment of it.”