Brazil: Claro adds Starzplay

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Starz, a Lionsgate company, has announced that Starzplay, its international premium streaming service, is now available on Claro in Brazil.

During the first opening month, anyone who subscribes to the service through Claro will receive a 50 per cent discount in the monthly amount of R$ 14.90 for three months. Claro’s pay-TV customers will be able to subscribe to the Starzplay service through the decoder, on channel 250, or directly through Now. The new content option via streaming will be available to Claro’s pay-TV customers through NOW, to watch whenever and wherever they want, on TV or in the NOW app, which can also be accessed on the subscribers’ smartphones, tablets, and computers.

“Partnering with Claro, one of the leading telecommunications companies in Brazil, allows Starzplay to strengthen our penetration in market and give even more subscribers access to our massive library of original series and curated content,” said Superna Kalle, Executive Vice President, International Digital Networks for Starz.

“We look forward to deepening our relationship with Brazilian viewers through Claro who shares our commitment to providing audiences with exceptional content paired with a premium user experience.” “This is yet another important movement at Claro, further strengthening our content and entertainment offer to our customers”, added Fernando Magalhães, director of programming and content at Claro. “We seek to aggregate channels, on-demand programming, and apps from the largest and best content producers in the world, with the greatest variety, quality, and experience”.


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