Advanced Television

Orange TV first to launch Belgian football powered by Zappware

August 12, 2020

Last weekend, the Belgian football competition started. Orange Belgium was the first telecom operator that signed a distribution agreement with Eleven Sports, which beholds the broadcasting right, in order to make the Jupiler Pro League available for its customers for the 5 coming years. This strategic move in the evolution of Orange TV had to be implemented in a record-time. Zappware, Orange Belgium’s Digital TV Technology partner, pulled it off to implement this extra feature for the fans of Orange TV.

Christophe Dujardin, Chief Consumer Officer at Orange Belgium, explains: “As a bold challenger on the telco market, we were able to acquire substantial market share on the convergent market, thanks to our strong and simple TV offer, including the Orange TV solution provided by Zappware. Leveraging on this success, Orange Belgium now takes its ambitions to the next level by granting access to The Jupiler Pro League on TV and other screens. After we secured this content deal, Zappware did a great job in bringing this extra content feature live in a record-time. We have been teaming-up with Zappware since 2014 in order to deliver meaningful innovations to our customers, and now to the football fans among them”.

Patrick Vos, CEO of Zappware elaborates: “Our journey with Orange started with a first challenge in 2014: building a consistent user experience across unbundled cable infrastructure of different cable networks, a world premiere. Moving on, the evolution to a fully featured multiscreen solution and now the integration of premium sports. Winning market share and winning the battle for HDMI 1 can only be done by a seamless integration of Orange’s great content on Zappware’s powerful digital TV platform. As the end-to-end digital TV partner for Orange Belgium, Zappware is looking forward to support them to win even more fans now”.

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