Advanced Television

Study: Fewer people getting news from social media

August 13, 2020

Fewer people claim to be following news on social media than a year ago, according to Ofcom’s annual news consumption report.

While TV remains the most popular platform for people to access news (75 per cent), the proportion using social media to keep up with the latest stories has fallen to 2018 levels – from 49 per cent in 2019 to 45 per cent in 2020.

Compared to a year ago,

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Categories: Articles, Consumer Behaviour, Markets, Research, Social Media

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