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Study: High-quality piracy can boost early box office revenues

August 13, 2020

By Colin Mann

A study carried out by the US’s National Bureau of Economic Research (NBER) suggests that, at launch, when little is known about a movie, high quality illegal copies demonstrate a positive effect on revenues. In the post-launch period, however, higher quality illegal copies exhibit a negative effect on revenues.

In the NBER paper, Latent Estimation of Piracy Quality and its Effect on Revenues and Distribution: The Case of Motion Pictures, the researchers,

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Categories: Articles, Consumer Behaviour, Content, Markets, Piracy, Research, Rights

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