The Trustworthy Accountability Group (TAG), a self-regulatory advertising industry initiative to fight criminal activity in the digital advertising supply chain, has announced the hiring of Danielle Meah, former Global Head of Threat Intelligence for Citigroup, as TAG’s first Director of Threat Intelligence.
In her new role, Meah will lead the TAG Threat Exchange and work with the industry to foster an effective threat-sharing culture. She will also direct TAG’s role as the ad industry’s first and only Information Sharing and Analysis Organization (ISAO), including expanding the work of the TAG Threat Exchange to rapidly identify threats to the digital advertising supply chain, share information on those threats across hundreds of companies, and work with law enforcement to investigate and prosecute the criminals involved.
“In the eternal cat-and-mouse game between good guys and criminals, TAG just hired the Bengal tiger of threat intelligence,” said Mike Zaneis, CEO of TAG. “Danielle is a world-class expert on the tools and techniques used by criminals to exploit holes in the digital supply chain, and she will help TAG expand our threat intelligence and threat sharing capabilities to help the digital ad industry build a rapid reaction system that identifies, analyses, and disseminates information on new and emerging threats.”