DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced the appointment of Jack Smith as Chief Product Officer, Demand Solutions.
In this newly created role, Smith will be responsible for advancing DV’s agency and brand advertiser solutions portfolio, with a focus on high-growth emerging channels, such as CTV. Smith will also lead all strategy and implementation efforts related to scaling the company’s product development and commercialisation activities to ensure greater success. Based in DV’s New York office, he will report to Matt McLaughlin, COO of DoubleVerify.
“I’m happy to welcome Jack to the team,” said McLaughlin, COO, DoubleVerify. “He’s one of the most respected technologists in the industry, with a proven track record of product innovation and digital transformation. At DV, we strive to deliver best-in-class solutions across the digital ecosystem, helping to build a better industry. Jack is an excellent addition to our company, as we continue to build our brand and drive our advertiser suite of media quality and performance solutions globally.”
A veteran at the global media investment company, GroupM, Smith holds a successful track record across several technology-focused roles within the company. In his most recent position as Global Chief Product Officer, Investment, he spearheaded product and technology design, media investment, data management, finance and other critical media agency functions. Prior to GroupM, he was Chief Product Officer at Simulmedia.
“DV is a trusted partner for many of the world’s largest brands and media platforms,” said Smith. “Given my extensive background in digital media and advertising, I’m well aware of the issues around transparency, brand reputation and performance that global brand advertisers face. DV is leading the pack in terms of powering media quality and effectiveness – with exciting innovations in the domains of CTV and performance solutions. I’m thrilled to bring my product expertise to bear in support of the company’s mission – to build a better advertising industry.”