App Annie, a specialist in mobile data and analytics, has released its latest report which shows that consumers spent 1.6 trillion hours on their mobile devices in the first half of 2020. From gaming to streaming movies to social media to video conferencing, mobile has taken centre stage in consumers’ lives — ingraining new app habits and permanently shifting the consumer landscape to a mobile-first world.
Key findings from the report include:
“Covid-19 propelled mobile usage forward — achieving growth that would have otherwise taken 2 to 3 years. As we head into the holiday season and 2021, businesses who prioritise mobile will outpace competitors, as mobile represents a significant driver of revenue growth for businesses,” commented Lexi Sydow, Sr Market Insights Manager, App Annie
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