Advanced Television

Research: More viewers choosing online platforms

August 27, 2020

Since 2015, Hub Entertainment Research’s annual Decoding the Default study has tracked the TV source that consumers consider their TV ‘home base’: the source they turn on first when they’re ready to watch. This year’s study identifies viewers’ home base and the considerations that drive their choice of default.

Highlights from the study:

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Categories: Articles, Broadcast, Consumer Behaviour, Markets, OTT, OTT, Premium, Research, VOD

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