Fetch TV and Metrological have announced a partnership that will see the Metrological Application Platform integrated onto the Fetch service. Fetch will also utilise the Metrological Lightning Framework to enhance the performance of the Fetch user interface.
The cloud-based Metrological Application Platform allows Fetch to seamlessly integrate premium OTT services, and niche and localised apps into one single viewer experience. The unified TV App Store and back-office product suite enables Fetch to onboard, monetise and optimise the life cycle of apps across their STBs. This enables real-time response to subscribers’ changing content preferences.
Metrological offers content providers access to the open Lightning Software Development Kit (SDK) for quick app development, with a single app build facilitating distribution to a global footprint of operators. Fetch will deploy the Metrological Application Platform on its existing service in Australia and has secured rights for the New Zealand market. Fetch will work with Metrological and its partners to expand the available portfolio of local and international apps.
From next year, Fetch subscribers will gain access to a range of additional apps and OTT services, complementing the apps that are already available on the Fetch service. Fetch will also be utilising the Metrological Lightning Framework to provide GPU accelerated rendering of the Fetch user interface, resulting in noticeably smoother transitions and animations.
“The worlds of traditional broadcast TV and OTT services have collided, driven by consumers’ insatiable appetite for more and varied content. As a master aggregator, Fetch is focused on constantly expanding our content offering and on delivering a truly integrated user experience. The partnership with Metrological enhances our ability to do both and provides a clear path for servicing the long tail of great content now available,” said Scott Lorson, CEO of Fetch TV. “Metrological has developed market leading technology and is clearly positioned as the world’s leading cloud-based TV application platform. Fetch is thrilled to join leading Tier 1 operators, like Comcast, Liberty Global, Vodafone and Turkcell, in embracing the Metrological platform.”
“Fetch shares our view that during this unprecedented time, where more content is being watched than ever, providing an integrated, single viewer experience becomes even more essential,” said Jeroen Ghijsen, CEO of Metrological. “With the Metrological Application Platform Fetch can seamlessly integrate OTT content into the main TV viewer experience and manage content in response to subscribers’ changing content needs, delivering an even more compelling content proposition and viewing experience.”