Smart Cinema USA – the handheld movie theatre accessible through smart TVs, smartphones, tablets and other mobile devices – has launched its virtual cinema app on VIZIO SmartCast.
The smart Cinema app makes the latest Asian blockbusters and arthouse films accessible to viewers at home during their traditional theatrical window, prior to typical availability through streaming services.
“Launching our service on the VIZIO platform and mobile devices marks another milestone in our business as we bring the virtual cinema into the homes of millions of VIZIO smart TV customers, reaching nearly a quarter of the US population. This launch dramatically increases the exposure and awareness of quality Asian films in the North American market. The beauty of this partnership merges the exciting and social cinema experience with smart phones and also smart TVs.” said Jack Gao, Founding Partner and CEO of Smart Cinema. “With a simple navigation on the SmartCast Home screen, users can now enjoy the latest Asian films directly from their TV, adding to the many ways fans can access the Smart Cinema app.”
Different from brick-and-mortar theatres and traditional SVoD or AVoD streaming services, Smart Cinema USA provides the best of both worlds, allowing viewers to purchase tickets for one-time, any-location viewings of films currently playing in theaters, and well before they are available for home viewing.