TCL extends cooperation with FIBA

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At the opening of IFA 2020 in Berlin today, during the IFA Global Press Conference themed “Switch on possibility”, TCL announces that it will extend its cooperation with the International Basketball Federation (FIBA). Over the next four years, TCL will continue to promote the development of the international basketball community as a FIBA Global Partner.

Andreas Zagklis, Secretary General of FIBA, thanked TCL via a video message on the press conference, emphasizing that the cooperation with TCL would switch on unlimited possibilities in the future.

Yuki, Vice President of TCL said, “TCL is honored to enter into this new cooperation with FIBA for the next four years. In the first stage of our partnership between 2018 and 2019, through our successful collaboration together, we experienced international events such as the FIBA Women’s Basketball World Cup and the FIBA Basketball World Cup, which brought passion and joy to global audiences. TCL will continue to accelerate our international presence and contribute to the development and progress of global basketball.”

TCL chose to extend the partnership with FIBA following their successful cooperation in 2018 and 2019. Covering the period 2020 to 2023, the extended cooperation agreement will cover high-profile events including the FIBA Basketball World Cup (Men), FIBA Women’s Basketball World Cup, FIBA Olympic Qualifying Tournament (Men), FIBA Women’s Olympic Qualification Tournament, FIBA EuroBasket (Men) and FIBA Asia Cup (Men). The countries that qualify for FIBA events are important markets for TCL to build brand awareness, and the extended cooperation agreement will enable TCL to continuously increase its brand presence.

In addition to its cooperation with FIBA, as a world-leading brand in sports marketing, TCL has sponsored global sports events in basketball, soccer, cricket and horse racing, among others, also partnering with top sports stars to drive the globalization of the brand and sales. By extending its cooperation with FIBA for the next four years, TCL will continue to bring amazing basketball events to global audiences and inspire worldwide consumers to switch on unlimited possibilities through the spirit of basketball and smart technologies.


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