SABA partners with T&A and Sentech to deliver digital radio in SADC

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The Southern African community will soon enjoy digital audio broadcasts, thanks to an initiative lead by a South African based entity, Thembeka & Associates that has taken the lead in implementing the much anticipated interactive radio solution.

This was announced by the Secretary-General of the Southern African Broadcasting Association, SABA, Mr Cecil Jarurakouje Nguvauva, following the conclusion of initial agreements between the participating entities. Welcoming the digital radio solution to the SADC region, Nguvauva emphasised the need for rural communities to be engaged fully in the developmental agenda of the respective African governments if the planned development is to add value to the lives of the most disadvantaged members of our society.

Chief Executive Officer of Thembeka & Associates, Madam Thembeka Kaka has hailed this initiative a huge success for the continent and a dream come true for her institution. Madam Kaka added that as a member of the National Committee on ICT Chamber Accessible Broadcasting for People Living with Disabilities, she has passionately driven this project for a long while. Madam Kaka added that “Following the announcement of the Policy Directive that has introduced Digital Sound Broadcasting by the South African Minister of Communications & Digital Technologies, Stella Ndabeni-Abrahams in July this year. I have since realised that greater opportunities have emerged for the broadcast industry as a whole.  And this initialises an evolution of radio broadcasts going forward,” she stated.

Sentech’s Meyerton Radio Shortwave site in South Africa will carry the Digital Sound Broadcasting Shortwave Transmission from the broadcast centre in Southern Africa to the rest of SADC countries.

For the initial stage, only six countries are earmarked for the coverage, before it is rolled out to the rest of the SADC Region. The targeted countries are Namibia, Botswana, Lesotho, Eswatini, Zambia and South Africa. The rapid deployment is planned to work alongside the existing analogue radio service, which will seamlessly transition to a fully-fledged Digital Radio transmission in SADC. The receivers to be deployed will have the capabilities to receive and transmit both Analogue and Digital radio signal on FM and AM.

The primary purpose of the initiative is for governments and various newsmakers to urgently provide vital information to all citizens, especially the rural, remote and marginalised vulnerable communities. The outbreak of COVID-19 has amplified the need for this undertaking, that has highlighted risk areas in our various communities. Particular emphasis will be given to the following sectors in the respective communities: Education Sector; Health Sector; Socio-Economic factors; Gender issues; Youth & Disability.

The aim is to use digital radio-based technology, to increase access to vital information to create awareness within various communities in the SADC region, and bring them in-line with 4IR Revolution. The initiative includes the support of public, private, non – governmental organisations and the communities.

The collaborating entities vie to make the Digital Sound Broadcasting in the SADC Region and the continent a reality.


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