Roku has agreed a carriage deal with Peacock – NBCUniversal’s streaming service that launched in the US in July.
The deal also includes the continued carriage of 46 NBCUniversal apps
“We are excited to bring Peacock and its unrivaled catalog to millions of Americans who enjoy entertainment on their favorite Roku devices,” said Maggie McLean Suniewick, President, Business Development and Partnerships, Peacock. “Roku customers are engaged streamers and we know they’ll love access to a wide range of free and paid content.”
“Audience demand for compelling content is fueling a surging shift to streaming for a majority of American households today,” said Tedd Cittadine, Vice President of Content Acquisition, Roku. “We’re focused on delivering the kind of high-quality news and entertainment content Roku users want and love and we’re excited to welcome Peacock’s world-class programming to America’s #1 TV streaming platform and help NBCUniversal build a bigger fan base through our industry-leading, audience development tools.”
“We’re thrilled to add Peacock as the perfect complement to NBCUniversal’s industry-leading content offering across entertainment, Hispanic, news and sports programming on the Roku platform,” said Matt Bond, Chairman, Content Distribution, NBCUniversal. “Entertaining and informing our audiences at home, including Roku’s millions of users, is our top priority.”