Integrated Media Company (IMC), a TPG platform dedicated to the new media ecosystem, has signed a definitive agreement with DAZN Group to acquire a majority stake in Goal, the digital football brand.
Under the partnership, Goal will enrich its football coverage and additionally create digital opportunities enhancing the fan experience, advertiser proposition, and overall popularity of the game particularly in growth markets. IMC will also acquire leading German and Dutch portals Spox and VoetbalZone as part of a new venture. Additional terms of the transaction were not disclosed.
“There are four billion soccer fans on earth. Their passion transcends borders and limits though the media serving them does not,” said Ori Winitzer, Managing Director, IMC. “Goal has long been an innately global platform for the soccer fan, with a strong journalistic tradition and a brand that’s synonymous with the sport. We see a significant opportunity to expand the platform’s reach and engagement through new content verticals, products, and experiences. We’re excited to partner with DAZN to serve all constituents in the soccer world.”
“We are thrilled to partner with IMC as we enter our next chapter of growth,” said James Rushton, Acting CEO, DAZN Group. “As we saw with Goal’s Lionel Messi exclusive, our football portals business features the top digital football destinations in the world. The investment from IMC will enable it to reach new heights, whilst allowing DAZN to focus its energy and resources on further strengthening our sports destination platform.”
Across platforms the new venture counts nearly 150 million unique visitors (August 2020) and offers news, scores, video and editorial content in 19 languages. It will seek to expand breadth and depth with the benefit of new capital. With a digital-native approach, combining global reach and local presence, the new venture aims to provide for all fan needs. It also enables an authentic opportunity for brands to connect with the right message, at the right time, and in the right place.