The Switch, the platform for the production and global delivery of live video, has announced the relocation of Senior Vice President of Sales Nicholas Castaneda to the UK to drive its continued growth in international markets.
Castaneda is now based in The Switch’s Central London office and will spearhead further expansion in Europe, the Middle East and Africa, Asia Pacific and other markets, where leading players in live broadcast and streaming are turning to The Switch for its remote production capabilities and global network reach.
“We are seeing a wealth of new opportunities in live event broadcasting in markets from EMEA to APAC and want to be in a strong position to further develop those,” says Eric Cooney, The Switch’s President and Chief Executive Officer. “The Switch is witnessing an exciting period of growth as we continue to expand our live production offering, including the launch of our new cloud-based production service, MIMiC, while investing in our global network. Nick has played an integral role in developing our business strategy, sales reach and key partnerships in international markets. He knows and understands these markets and I am delighted he will be intensifying his focus on extending our presence in them.”
The Switch has, in the past year, formed strategic partnerships with major broadcast delivery operators across Europe, including Germany’s MTI Teleport, Italy’s EI Towers and Turkish news agency New TR. These partnerships enable The Switch’s clients to acquire live feeds and distribute content seamlessly via its international network. The company also recently forged deals with: Jockey Club of Turkey, to deliver live feeds of UK horseraces; and JSPORTS, Japan’s largest sports broadcaster, to deliver live feeds of MLB, PGA and WWE via a dedicated transmit path between New York and Tokyo.