Movistar has reached an agreement with ACB, the Spanish basketball league, to air its La Liga Endesa, Copa del Rey and Supercopa Endesa competitions over the next three years, 2020-2023.
Subscribers to Movistar will be able to watch up to 1,000 basketball matches until 2023 through Movistar Deportes and #Vamos.
Meanwhile, Movistar is regarded as being the best telco brand amongst Spanish consumers, according to a report by Kantar and Millward Brown about branding. A survey revealed that 62 per cent prefer to subscribe to Movistar in order to have a convergent offer, far ahead of Vodafone, 53 per cent, Orange with 47 per cent or Jazztel with 33 per cent. 42 per cent think that Movistar has a better quality.