Agillic, a Nordic omnichannel marketing software company, has signed a contract with Danish telecom and broadband network supplier Dansk Kabel TV. The company can now leverage data from disparate sources and move from one-size-fits-all to data-driven and personalised communication across channels.
Broadband network and telecom provider Dansk Kabel TV is a multifaceted company targeting B2B and B2C companies as well as housing and antenna associations and their committees. Among other things, the portfolio encompasses consultancy, TV packages and broadband network solutions.
Maja Aagaard, Head of Marketing and Communication, Dansk Kabel TV, commented: “Dansk Kabel TV is in the process of transforming its marketing communication. Recently, we launched a new website and a new CRM system – and with Agillic, we have a flexible platform, that can integrate into our present architecture as well as our future ecosystem. Agillic’s capability to integrate was an important aspect for us. Our business is complex and has a vast system landscape with a fair amount of legacy systems. We will be using Agillic to tie it all together to deliver competitive customer experiences.”
Emre Gürsoy, CEO of Agillic, added: “Our clients are looking for a platform that integrates easily into their martech stack and the organisation’s ecosystem. We are pleased that Dansk Kabel TV has chosen us based on such an important criterion. They are on an ambitious journey, and we look forward to supporting them in their marketing strategy to attract and retain customers beyond the point-of-sale through relevant and personalised customer experiences.”