Report: Addressable ads drive consumer engagement

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Research from addressable TV provider Finecast suggest that consumers are more likely to engage with relevant TV ads. The Thinking Inside the Box study into TV viewing habits and addressable advertising in 2020 was conducted in collaboration with research and insight firm DRG, and was designed to understand both the viewer and the industry’s perceptions of the changing nature of TV and the opportunities it enables for advertisers.

Through a series of viewer ethnographic

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