FIM & Eurosport Events agree Speedway partnership
October 1, 2020
The Fédération Internationale de Motocyclisme (FIM) and Eurosport Events has agreed a long-term partnership which will see the Discovery-owned event management company promote FIM Speedway events including FIM Speedway Grand Prix, Speedway of Nations, Speedway U21 and Speedway Youth World Championships globally for the next 10 years.
The new agreement will begin in 2022 and builds on the existing partnership between the organisations for the promotion of the FIM Endurance World Championship (EWC) since 2015.
In an expanded role following a competitive tender to select the new global promoter of the sport, Eurosport Events will leverage its long-standing motorsport promotion expertise and the international scale of Discovery to develop the sport and grow Speedway around the world.
The partnership will seek to expand Speedway GP’s international calendar, extend the distribution of the sport on TV and digital platforms, launch Speedway into new territories and increase its audiences around the world.
Eurosport Events will oversee the full operational and commercial aspects of the sport including multi-platform rights management and distribution, broadcast production, sponsorship rights strategy and the full suite of marketing, brand and promotional activity. It will also work with local organisers on local promotion and maximising ticketing, hospitality and fan engagement activities.
FIM President Jorge Viegas comented: “The FIM launched the tender process back in 2019 for the promotion of the FIM Speedway World Championships 2022-2031. Discovery and Eurosport Events has won the vote of the Board of Directors for its innovative proposal in terms of sport promotion and television coverage”.
“The FIM is delighted to expand its collaboration with Discovery and Eurosport Events, who has been the promoter of the FIM Endurance World Championship since 2015. This new collaboration will provide increased media visibility of the FIM Speedway Grand Prix World Championship through Eurosport platforms and key third-party broadcasters. The FIM would like to thank BSI and OneSport who have made a significant contribution to the development of the Speedway over the past twenty years and to wish them every success in 2021 and for the remainder of this season,” Viegas added.
President, Eurosport and Global Sports Rights & Sports Marketing Solutions, Andrew Georgiou, said: “Eurosport Events has an outstanding record in building and strengthening the event portfolios of rights-holders, as well as a unique ability as part of the Discovery global network to grow a sport and its audience. We are privileged to deepen our relationship with FIM and have the opportunity to develop one of the most entertaining and exciting motorsports series in the world.”