Blend Media launches VR/AR marketplace
October 7, 2020
Blend Media, the immersive content provider which counts Facebook, Google, Disney and L’Oreal amongst its clients, today announced the launch of Blend Market, a new single platform that connects brands and businesses with skilled creators and creative solutions.
Blend Market is an immersive marketplace dedicated to connecting clients with a global community of thousands of skilled creators and solution-providers with hundreds of relevant skills across the entire Augmented Reality (AR), Virtual Reality (VR), 3D and Mixed Reality (MR) spectrum.
The launch follows a successful beta phase during which more than 700 of the world’s leading brands and immersive technology creators signed up to the service, including global media platforms, publishers, music labels, film studios and professional services firms such as LADbible, Deloitte and Bill Kenwright Limited.
Use cases for immersive technologies are wide-ranging and are evolving at pace; from 3D models of sofas, plants and kitchens for online retailers; AR filters and games for entertainment brands; XR learning in the classroom, enterprise training and human resources uses; 360 property, car, and hotel tours; to VR content in healthcare for dementia patients, during surgery, or training nurses.
Joe Williams, Immersive Tech Lead at LADbible Group: “For the creation of our branded Snapchat AR lens it was important to tap into content trends. We wanted to ensure we had access to creators that were growing their immersive skills and abilities and could match our ambition for the project. By putting our brief on Blend Market we were able to match our project with the best possible creator and the result was outstanding.”