Amagi sees 120% YoY growth

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Amagi, a global player in cloud-based SaaS technology for broadcast and streaming TV, has registered a YoY quarterly growth of 120 per cent for the quarter ending September 2020. The company now supports more than 400 channels on its platform for a variety of services – linear channel creation, distribution and monetisation, with 1000+ delivery end points.

Attributing to the growth is the surge in cloud adoption by traditional broadcast TV networks, further accelerated by the pandemic situation. Having access to broadcast workflows from the safe confines of homes, managing distributed workflows and ensuring business continuity have propelled cloud technologies to be a game-changer for the industry.

“2020 is a pivotal year for Amagi as we establish ourselves as the leader in the cloud-based video distribution and monetisation business. We enable traditional broadcast TV networks to virtualise their entire broadcast operations, delivering cost efficiencies of nearly 40-50 per cent. At the same time, we are partnering with global content publishers to enable wider distribution and monetisation of their content on streaming platforms,” said Baskar Subramanian, co-founder and CEO, Amagi.

Over the year, the company has expanded its streaming TV footprint across all major Connected TV and Free Ad Supported TV (FAST) platforms such as The Roku Channel, Samsung TV Plus, Xumo, Plex, Vizio, Redbox, and Pluto TV among others. Amagi has helped launch 150+ streaming channels with 500+ distribution end points to the platforms over this period. More than 1 billion ad opportunities on a monthly basis are catered through its Thunderstorm SSAI platform. According to the company, its streaming TV business segment has grown by 20 times, contributing nearly 48 per cent of overall revenues.


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