Extreme E, the electric off-road racing series, has announced a new content partnership with the WaterBear Network, the interactive streaming platform dedicated to the future of our planet.
Launching later this year, WaterBear Network is a digital platform and mobile app, which empowers its audience to turn intention into action. With original content and curated documentaries inspired by the United Nations Sustainable Development Goals, WaterBear aims to engage millions in the creation of a new, sustainable and just future for everyone.
Ali Russell, Chief Marketing Officer at Extreme E, said: “Extreme E is more than just a motorsport. Our goal is to take audiences on a thrilling and inspiring journey to the frontlines of the climate crisis, to shine a spotlight on the greatest issues facing our planet, and use these stunning locations as a canvas for impactful storytelling which causes each and every one of us to consider our actions and behaviours more carefully. Our mission fully aligns with the Waterbear Network’s goal to be the go-to entertainment platform for purpose driven content, which makes this a perfect content partnership. We can’t wait to get started and help inspire positive impact, together.”
Extreme E will have its own branded environment on WaterBear through which WaterBear members will be able to watch Extreme E’s content and the stories behind the exciting organisation.
Sam Sutaria, Head of Strategy at WaterBear Network, added: “We are thrilled to have Extreme E on board with WaterBear. Sport is one of the biggest global communities in the world, and through this partnership with Extreme E, we hope to mobilise this powerful tribe for impact around the world.”