ViacomCBS International Studios (VIS) announced its participation to the 2020 Mia Market, an event dedicated to the audiovisual market and all its players, where the studios will present its strategy and future plans.
On October 17th ViacomCBS Networks International will discuss its strategy for South Europe, including Italy, and the importance of the studio business integration on its future plans. Laura Abril, Head of VIS EMEAA, and Jaime Ondarza, EVP & GM for ViacomCBS Networks South Europe and Middle East will take stage during Drama Talk for a conversation on the topic of Business Creativity: The Pursuit of Excellence, a roundtable with top producers and studios exploring new models for the drama space.
The Mia Market 2020 edition will also see the debut of the first ever ViacomCBS International Studios Award, assigned by a panel of VIS experts to award the best project among the finalists of the Drama Pitching Forum 2020.
Laura Abril, Head of ViacomCBS International Studios EMEAA, commented: “ViacomCBS International Studios’ offer of high-quality content that can travel across different regions and different platforms, our roaster of talents and our expertise in producing scripted and unscripted products, allow us to take full advantage of the unprecedented demand for quality content worldwide. Italy is a key market for us, and we are committed to investing heavily on it in terms of development and production. Our focus in the region is to work on qualitative, original Italian content with a local flavor and a global appeal at the same time, while we continue to deliver on our commitment to create the best content for different markets and platforms.”
Jaime Ondarza, EVP & General Manager for ViacomCBS Networks South Europe and Middle East, said: “ViacomCBS International Studios is integral to the transformation of ViacomCBS Networks International. The decision to focus on the development of our Studios is the result of our strategy aimed at strengthening the synergies between different markets and consolidating the positioning of ViacomCBS Networks as a key player on all platforms. The production of qualitative content for multiple platforms is at the core of our strategy”.
A division of ViacomCBS Networks International, VIS’ state-of-the-art production hubs create high-quality content for third parties, as well as ViacomCBS brands and platforms, including Nickelodeon, MTV, Comedy Central, Paramount Channel, Channel 5, Telefe, Porta Dos Fundos and Backdoor.