Advanced Television

Globecast wins AMC contract

October 20, 2020

Globecast has been awarded the contract to playout 21 channels on behalf of AMC Networks International (AMCNI) to its EMEA markets.

AMCNI UK is a new customer for Globecast.

Juliet Bayliss, Sales Director, Globecast, said, “We are very pleased to be partnering with AMCNI UK on such a major and complex project. All our years of experience in both playout and distribution came to the fore and we are happy that AMCNI UK recognised our ability to rise to the challenge.”

Globecast says playout is handled using a combination of software-based technology, the cloud and playout servers, located at Globecast. AMCNI UK supplies long- and short-form content from its operations in London, uploading directly to the playout system, and that content is then stored in the cloud. When the content is required for playout, it’s downloaded onto the relevant servers. Once the content is in the cloud, it’s managed by Globecast. Globecast also supplies full channel monitoring via a dedicated team and ensures that all content is where it should be, when it should be. AMCNI UK has full visibility via the software-based playout system.

The Globecast system also manages each channel’s advertising content.

Andreea Buga, VP of Operations at AMC Networks International – UK, said: “We aimed for an innovative model that allowed us to take advantage of the modern broadcast technologies and helped us converge our linear and non-linear workflows. Globecast’s flexible and technically creative approach, combined with their well-established satellite and terrestrial distribution infrastructure, has provided the ideal solution for us.”

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