ViacomCBS Networks International (VCNI) has announced the promotion of Lee Sears to Executive Vice President and General Manager, Digital and Ad Sales for ViacomCBS Networks International. Based in London, Sears will report to Kelly Day, President, Streaming and Chief Operating Officer, VCNI.
Previously Senior Vice President of Velocity International, VCNI’s in-house advertising sales, branded content and major events agency, Sears will now add to his remit oversight of ViacomCBS Digital Studios International (VDSI), effective immediately. Brendan Yam, SVP and General Manager for VDSI will report to Sears.
In this newly expanded role, Sears will be responsible for the strategy and monetisation of digital and social content, as well as leveraging VCNI’s social reach to drive broader business goals, including support for the organisation’s streaming growth and consumer products reach.
“Lee’s proven business acumen, deep partner relationships and commercial expertise will bring tremendous added value to the already successful VDSI brand,” commented Day, President, Streaming and Chief Operating Officer, VCNI. I’m thrilled Lee has agreed to serve as leader for business and commercial strategy across linear, digital, social and events.”
“The growth of VDSI over the last two years mirrors the exponential consumer appetite for social and digital connections,” said Sears. “By fusing content and digital with the advertising, brand solutions and events business I already oversee, ViacomCBS is better positioned than ever to optimise its incredible portfolio of brands and deliver significant commercial impact at scale for our international clients.”