DPP: “Consumer demand drives content distribution strategies”
October 28, 2020
The DPP, the media industry’s business network, has today published the fifth report in its Design for Tomorrow series. Distribution: Delivering for Audiences identifies six key success factors for forward looking distribution businesses. The work draws on the insight of 40 subject matter experts, and was enabled by DPP member companies BuyDRM and BT.
In a year in which viewing within the home has increased dramatically, audiences’ habits and behaviours have become clearer than ever. It is incumbent on content providers to deliver an excellent experience wherever they reach their audience, whatever the device, platform, or delivery mechanism. While broadcast remains important for many, the unstoppable rise of streaming – both on connected TVs and mobile devices – has radically shifted the way content organisations plan their distribution strategy.
“In the past, broadcast engineers defined the future of content delivery, and sold consumers on new ideas like colour, widescreen, or HD” says DPP CTO and author of the report, Rowan de Pomerai. “But today’s world is radically different. Viewers demand content on their terms, on their devices, and with a first class user experience throughout.”
Distribution: Delivering for audiences identifies six key success factors for achieving flexible, responsible, and user-centric content delivery. Those factors are based on discussion of critical subjects such as:
- Understanding the value of diverse models for distribution and monetisation
- Scaling for increased (or decreased) viewers, services, and platforms
- Delivering excellent user experience to all viewers
- Optimising technology and editorial decision making through data
- Achieving resilience, security, and cost effectiveness
“There are so many factors to consider when building distribution platforms; from picture quality to content protection, content recommendations to audience analytics,” says de Pomerai, “But when it comes down to it, audiences want to consume great content in a way that’s easy, convenient, and high quality. Our expert contributors shed light on how to achieve that.”