Brazil: Smithsonian Channel on BluTV
October 30, 2020
Smithsonian Channel, a network dedicated to the factual genre in Latin America, has expanded its presence in Brazil by launching on BluTV.
“It’s an extraordinary time for the world, and our entertaining and informative range of premium factual content has never been more valuable to people,” said David Royle, EVP, Chief Programming Officer, Smithsonian Channel. “Smithsonian Channel has been growing rapidly in popularity in Brazil and throughout Latin America, and we are thrilled to partner with BluTV. We look forward to sharing our award-winning portfolio of powerful documentaries and astonishing stories rich in history with this new audience.”
Inspired by the Smithsonian Institution, an organisation that gathers the largest complex of museums and research centres globally, Smithsonian Channel is headquartered in the US.
Smithsonian Channel launched in Brazil in April 2019. Since then, it has offered local audiences programming in its signature genres: history, travel, air and space, science, nature, and pop culture. In Brazil, the channel’s content, including all local production curatorship, is overseen by Silvia Jafet, director of the international area of Newco Pay TV.