Magnite, the independent omnichannel sell-side advertising platform, has announced the appointment of Johannes Paysen as its new Managing Director for Central Europe.
An industry veteran with over 20 years of experience, Paysen joins Magnite from global location technology company GroundTruth (formerly xAd GmbH) where he served as Head of Germany & MENA.
He is tasked with managing the continued growth of the Central Europe region including Germany, the Netherlands, Austria, Switzerland, Poland and other operating markets. Also bolstering Magnite’s EMEA presence is the promotion of Stephen Wing as Head of EMEA for Magnite, and James Brown who now serves as Head of International, overseeing Magnite’s commercial business in EMEA and JAPAC. Sylwia Sajewska and Anne-Cathrin Voltmer will lead the buyer and seller teams respectively for Central Europe, reporting into Paysen.
“It’s a really exciting time to be in the industry because we have to be constantly adapting and moving,” said Paysen. “I am thrilled to be joining the impressive Magnite team. Working alongside Stephen, James and the rest of the Central European team, I hope to uphold all of the great work they have accomplished in being at the global forefront of SSPs. We will strive towards ensuring that publishers can continue to sell advertising on their own terms across any channel or platform whilst maintaining transparency and effective collaboration.”